GBCORP BLOG · IT SERVICES

White Label Fintech App: Wallets, Cards and Payments Under Your Brand

Published October 16, 2023 · 6 min read

A white label fintech app is the customer-facing layer of a financial product: the wallet, the card, the balance, the transaction list. The licence, the funds and the rules belong to the operator. Here is where the line sits and what GBCORP builds on each side of it.

White Label Fintech App: Wallets, Cards and Payments Under Your Brand

The white label fintech app is GBCORP’s wallet and loyalty engine configured as a financial front end: prepaid balances, stored-value cards, top-ups, payments at the operator’s own points of sale, cashback and rewards, transaction history and statements, under the operator’s brand on iOS, Android and the web. Money moves only through the operator’s own licensed payment provider or bank; GBCORP builds the screens, the ledger and the console, and never holds funds.

What the app covers

PartWhat it coversWhere
WalletBalance, top-up, history, statements, limitsApp
CardsPrepaid and gift cards, wallet passes, QR at the tillApp and till
PaymentsAt the operator’s own venues, online and in app, through its providerApp
RewardsCashback, points, tiers, offers by behaviourApp and console
IdentitySign-up, verification steps the operator’s rules require, limits per tierApp and console
ConsoleCustomers, ledger, disputes, fraud flags, reportsConsole

The ledger is the product

Every top-up, payment, refund, reward and adjustment is an entry in a double-entry ledger that reconciles to the operator’s provider to the cent, every day. Balances are derived from entries, never edited. Reversals are new entries with a reference to the original. An auditor or a regulator reads the ledger, and the operator’s finance team exports it, which is the reason a fintech app is built on a ledger and not on a balance field.

Where the line sits

The operator holds the licence, the customer funds and the relationship with its provider or bank, and decides the verification and limit rules its market requires. GBCORP configures those rules, builds the screens that apply them, logs every decision and reports on them. A business without a licence uses the same engine as a closed-loop prepaid or loyalty product at its own venues, which many markets treat differently, and confirms the position with its own adviser before launch.

Fraud and safety in the core

Velocity limits per customer and per device, tripwires for unusual top-up or refund patterns, a review queue for flagged transactions, step-up verification above thresholds, device binding and sign-in alerts. The console shows flags with the evidence attached, so the operator decides from the record.

Checklist before launch

  • The operator’s licensed provider or bank, and its API access.
  • Verification and limit rules per tier, in writing.
  • Venues and tills where the wallet pays.
  • Reward rules: cashback rates, points, tiers.
  • Statement format and the finance export.
  • The three numbers to watch: active wallets, top-ups per wallet, reconciliation differences (which must be zero).

The numbers to expect

A closed-loop wallet and card app live within days at a flat monthly plan. A fintech app on a licensed provider: scoping in a week, integration and first release in weeks at a fixed price. Customised or more complex functionality is quoted separately before any work starts.

A worked example

A chain of fuel stations and convenience stores wants a prepaid wallet its customers top up and pay with at the pump and the till, with cashback on fuel. On the wallet engine, the app carries the balance, top-ups through the chain’s own payment provider, a QR paid at the till, cashback rules per product category, and statements. The ledger reconciles daily to the provider. The chain confirmed with its adviser that a closed-loop prepaid product at its own venues fits its market’s rules, and launched within a month with the fraud tripwires on from day one.

Verification tiers and limits

A basic tier with a phone number and low limits. A verified tier after the identity steps the operator’s rules require, with higher limits. Limits per top-up, per day and per month, configured per tier. Step-up verification when a transaction crosses a threshold. The console shows customers per tier, pending verifications and the limit events, and the rules are settings the operator changes without a release.

Reconciliation and reporting

Every day, the ledger’s totals are compared with the provider’s settlement and the tills’ records, and any difference is a flag with the entries beside it. Reports show wallets active, float outstanding, top-ups and payments by channel, cashback issued, and refunds. The finance export is in the format the operator’s accountant asks for. The number that must be zero is the reconciliation difference, and the console shows it first.

Loyalty and cashback on the same ledger

Cashback is a ledger entry like any other, so the wallet balance and the rewards balance reconcile together. Points, tiers and offers run in the same engine, targeted by behaviour and redeemable at the till. A customer sees one balance and one history, and the operator sees the cost of rewards beside the revenue they drove.

Multi-market and multilingual

Currency, provider, verification rules and limits are configured per market, with right-to-left layouts as a setting. A customer belongs to a market; the console reports per market and combined. An operator in two countries runs one engine with two configurations and two providers.

Ownership and responsibilities

Brand, customer data, the ledger and accounts are the operator’s, in a project in its name, exportable at any time. The licence, the funds and the provider relationship are the operator’s responsibility. GBCORP builds, configures and maintains the app, the ledger and the console, and never holds funds.

Questions we hear first

Does GBCORP hold customer money?

No. Funds sit with the operator’s own licensed provider or bank; GBCORP builds the app, the ledger and the console.

Do we need a licence?

That depends on your market and the product; a closed-loop prepaid product at your own venues is often treated differently from an open wallet. Confirm with your own adviser.

Can the wallet card sit in the phone’s wallet?

Yes. Wallet passes with live balance are part of the engine.

Can we add lending or investments later?

As custom releases on the same core, once the operator’s licensing covers them.

Where to start

The GBCORP Loyalty and Wallet App is the product; the GBCORP white-label app range shows the portal and ordering engines beside it. For the wider platform, read white label business software explained.

GBCORP operates across 17 countries on 4 continents through six pillars: AI & IT, Innovation, Sustainability, Infrastructure, Premium Business, and EV's & Solutions.