GBCORP BLOG · IT SERVICES
White Label Ecommerce App: A Branded Shop in Days, No Commission
A retailer does not need a custom shop. It needs a shop that works, carries its brand, keeps its margin and is live before the season starts. The white label ecommerce app is that shop, configured rather than built.
The white label ecommerce app is a finished selling app that GBCORP rebrands and configures for a retailer: catalogue, cart, checkout, delivery, accounts, loyalty and a merchant console, on iOS, Android and the web. It is in production for GBCORP clients, and a new retailer is live within days at a flat monthly price, with card payments settling to its own gateway account and no commission on sales.
What the shop contains
| Part | What it does | Where it is managed |
|---|---|---|
| Catalogue | Products, variants, photos, stock per location, search, collections | Console |
| Cart and checkout | Remembered cart, saved card, address book, delivery slot, promo codes | Customer app |
| Payments | Card and local methods through the retailer’s own gateway; no commission | Configuration |
| Delivery and pickup | Zones, fees, cut-off times, pickup per shop, tracking, returns | Console |
| Accounts and loyalty | History, favourites, wallet card with points or stamps | Customer app |
| Reports | Sales by product and channel, carts abandoned, repeat rate, exports | Console |
Why no commission matters
A shop that pays a percentage of each order to its platform is renting its own customers. On GBCORP’s white label ecommerce app the platform is a flat monthly cost and every sale settles to the retailer’s own account. At any meaningful volume that difference is larger than the monthly plan many times over.
Multi-market from the start
Languages, currency, tax rules, payment provider and delivery zones are configured per market, so a retailer selling in two countries runs one app with two configurations. Right-to-left layouts, local payment methods and per-market prices are settings, not projects.
Promotions and repeat customers
Promo codes priced on the server, so nobody edits a discount in the browser. Sale prices with the original shown. Collections for a season. Notifications to customers who opted in, sent sparingly. A loyalty card in the wallet that earns on every order. The console shows which promotions produced orders and which produced only clicks.
When custom work is worth it
Wholesale tiers beside retail. A warehouse system that must drive stock. A marketplace with many sellers. Subscriptions or pre-orders with unusual rules. Each is scoped in a week and quoted per release on top of the engine; most retailers need none of them at launch and one within a year.
Checklist before launch
- Catalogue exported with variants, prices, photos and stock per location.
- Delivery zones with fee, minimum and cut-off; pickup slots per shop.
- Payment-gateway account in the business’s name; return policy written down.
- Tax rules per market: rate, inclusive or exclusive prices.
- Store developer accounts in the business’s name, or a note for GBCORP to create them.
- The three numbers to watch weekly: carts completed, average order value, repeat rate.
The numbers to expect
Live within one to five working days on the web, store listings after review, a flat monthly plan with no per-transaction fee. Customised or more complex functionality is quoted separately before any work starts. Retailers who move the ordering link from their profiles to the app typically see most repeat orders arrive through it within a quarter.
The launch session, hour by hour
The first hour loads the catalogue from an export with variants, prices, photos and stock per shop, and sets collections for the season. The second draws delivery zones with fees, minimums and cut-off times, and pickup slots per shop. The third connects the payment gateway in the retailer’s name, sets tax rules and currency per market, and places a test order end to end on the live build. The fourth creates staff roles, walks the team through the console, orders, stock, promotions and exports, and applies the brand to the app icon, splash screen and store listing. The web app is live at the end of the afternoon; the store apps follow when review completes.
Growing the shop after launch
The console’s weekly numbers decide what comes next. Carts abandoned at the delivery step mean a fee or a slot problem. Products viewed but never bought mean a photo or a price. Repeat rate among app customers, compared with the marketplace, shows whether the loyalty rule works. Promotions are measured by orders, not clicks. When the retailer wants a wholesale tier, a subscription box or a warehouse integration, it is scoped in a week and quoted before any work starts, and it runs beside the engine so the retailer keeps every update. Most retailers add one extension in the first year and none in the first quarter.
Stock, returns and the shop floor
Stock per location keeps the app honest: a product sold out in one shop is still available for delivery from another, and a pickup order is only offered where the item is on the shelf. Returns are requested in the app, approved in the console, and refunded to the original card through the retailer’s own gateway, with the reason recorded for the buyer who orders next season’s stock. Staff on the shop floor see app orders on the same screen as walk-in sales, so the two channels stop competing for the same last item.
Questions we hear first
Can we keep selling on a marketplace too?
Yes. Many retailers keep the marketplace for discovery and move repeat customers to their own app.
Does it integrate with our point of sale?
Where the system has an API, integration is quoted as an extension; otherwise stock is managed in the console.
Can we sell digital products or services?
Yes. Downloads, vouchers and bookable services run on the same catalogue.
Who owns the customer data?
You do, in a dedicated project you can export at any time.
Where to start
The GBCORP E-commerce and Shopping App is the product; the GBCORP white-label app range shows the delivery and loyalty engines beside it. For the commercial checklist, read the checklist before you spend on an ecommerce app.
GBCORP operates across 17 countries on 4 continents through six pillars: AI & IT, Innovation, Sustainability, Infrastructure, Business Lounge, and EV's & Solutions.
