Website Design and Development: One Team, One Site, One Price

Website design and development is one job done by one team at GBCORP: the brand applied to a tested design system, pages designed in the browser at real sizes, built as fast static pages, and handed to the business with a console for the content that changes. The result looks like the brand, loads in a second on a phone and is found for the right searches, at a fixed price.

What the site contains

Design in the browser, not in a picture

Pages are designed at phone, tablet and desktop sizes in the browser, with the real text, so what the client approves is what ships. Justified body text, consistent spacing, line-art rather than stock icons, photographs of the real business. The design system keeps every page consistent and makes a new page a morning’s work.

Built to load and to be found

Static pages served from the edge, images sized per screen, fonts preloaded, nothing render-blocking. Titles, descriptions, structured data and a sitemap on every page. A site that scores at the top of the speed tests on a phone is one search engines reward and visitors stay on.

Content the business manages

News, offers, team and products are managed in a console and published in seconds. The rest is built once and stays fast. The business never waits for a developer to change a price.

Checklist before the design week

• Logo in vector, brand colours and any type choice.
• The one action a visitor should take.
• The list of services or products with a paragraph each.
• Photographs of the real business, or a plan to take them.
• Domain access and a mailbox on the domain for enquiries.
• Markets and languages.

The numbers to expect

A business site designed and live in two to four weeks at a fixed price. Hosting costs near zero. Content changes in minutes. Customised or more complex functionality is quoted separately before any work starts.

A worked example

An architecture practice has a beautiful site that takes six seconds to load and cannot be updated without its designer. GBCORP applies the practice’s brand to its design system, designs the pages in the browser at real sizes with the practice’s own photographs, builds them as static pages, and gives the practice a console for projects and news. The site launches in three weeks at the price agreed on day one. It loads in about a second, the project pages start appearing for their searches, and the practice adds a new project the afternoon it is photographed.

Accessibility and languages

Contrast, focus states, keyboard navigation, alt text and readable type sizes are part of the design system, so every page passes accessibility checks without a separate project. Languages are configured per site with right-to-left layouts as a setting, and the console holds each language’s content side by side. A site that is accessible and multilingual from the first page costs nothing extra; one retrofitted later costs a rebuild.

The numbers a site should report

Visitors by page and by search term. Enquiries and where they came from. Load time on a phone. Pages appearing in search and their positions. The business’s own analytics account shows all of it, and the optional quarterly review reads it with the business and proposes the one page or article that would move it.

Photographs, not stock

A site with the real premises, the real team and the real work reads as true, and visitors notice. GBCORP asks for photographs first, advises on a half-day shoot where none exist, sizes every image for the screen it appears on, and uses line-art rather than stock icons for everything else. Stock photographs of handshakes are the fastest way to make a good business look like every other.

After launch

The business manages the pages that change from the console. An optional support plan covers changes beyond it, a quarterly look at the search numbers and any new page types. The site never needs a patch, because static pages have nothing to patch, and the domain, hosting and analytics remain in the business’s name.

What the client supplies, and when

Logo, colours and any type choice before the design week. The list of services or products with a paragraph each by the end of week one. Photographs, or a date for the shoot, by week two. Domain access and a mailbox on the domain before launch. Feedback on the browser design within days, which is what keeps three weeks at three. The plan lists each with a date, because a site waits on a missing photograph more often than on a missing developer.

Questions we hear first

Can we see the design before it is built?

You see it in the browser at real sizes, which is better than a picture, and approve it before the remaining pages are built.

Do you use templates?

A design system applied to your brand; the structure is tested, the look is yours.

Is the site responsive?

Every page is designed and tested at phone, tablet and desktop sizes.

Can it become a shop or an app later?

Yes. The same team builds both on the same foundation.

Where to start

The GBCORP web development hub explains the approach; the GBCORP Web Development product is the priced starting point. For choosing the company, read what a website development company should be judged on.

GBCORP operates across 17 countries on 4 continents through six pillars: AI & IT, Innovation, Sustainability, Infrastructure, Business Lounge, and EV's & Solutions.