GBCORP BLOG · IT SERVICES

Company for Custom SaaS Development: What GBCORP Builds for Founders

Published November 10, 2023 · 6 min read

Is GBCORP a company for custom SaaS development? Yes: it builds subscription products on a multi-tenant core it runs itself, ships a first paying release in weeks at a fixed price, and leaves the founder owning the product.

Company for Custom SaaS Development: What GBCORP Builds for Founders

A founder or a business looking for a company for custom SaaS development needs a partner that has built the boring parts before: tenants, plans, billing, onboarding, the operator console. GBCORP has, because its own white-label range is a multi-tenant subscription product. Custom SaaS work starts from that core, so the first release is the product’s own feature rather than a login screen, and it ships in weeks at a fixed price with the code, the cloud project and the gateway account in the founder’s name.

What comes from the core and what is built

PartSourceWhen
Tenancy, users, rolesCoreWeek one
Plans, trials, billing, invoicesCoreWeek one
Operator console and metricsCoreWeek one
Onboarding and first-run setupBuilt per productWeeks two to four
The feature customers pay forBuilt per productWeeks two to ten
Integrations and APIBuilt per productLater releases

The first paying release

Sign-up, one plan, the core feature from start to finish, billing that renews, and the console showing trials, conversions and churn. Not three plans, not the integrations, not the second language. A first release that a customer can pay for in week ten teaches more than a full product in month nine, and the roadmap after it is decided from the console rather than from guesses.

Billing to the founder’s own gateway

Trials, renewals, upgrades, failed payments and invoices, through the founder’s own payment gateway, in the currencies and with the tax rules the markets need. GBCORP takes no share of revenue. The finance report reconciles to the gateway, which is what an investor or an acquirer will ask to see.

Ownership of the product

Code in a repository the founder controls, documented with every release. Cloud project, domain, gateway and store accounts in the founder’s name. No credentials retained after a hand-over unless a support contract requires them. A SaaS product is an asset, and GBCORP builds it so the asset belongs to the business that paid for it.

Checklist before commissioning custom SaaS

  • The one job the product does for a paying customer, in a sentence.
  • The first plan and its price.
  • Ten customers who will trial it, named.
  • Markets, currencies and tax rules.
  • Payment-gateway account in the founder’s name.
  • The number that defines success at three months.

The numbers to expect

Scoping in one week. A first paying release in eight to twelve weeks at a fixed price. Releases every two weeks. Support at a known monthly figure. Customised or more complex functionality is quoted separately before any work starts.

A worked example

Two founders with a method for scheduling field crews and a spreadsheet forty companies already use want to sell it as software. The scoping week turns the spreadsheet into screens and picks the first plan. Weeks two to ten build the scheduling feature on the multi-tenant core; billing and the console come from it. Ten of the forty companies trial in week eleven and six subscribe. The console shows time to first value per trial, and release two shortens onboarding from an hour to ten minutes. The founders own the code, the accounts and the customer relationships, and have never employed a developer.

What investors and acquirers will ask

Recurring revenue reconciled to the gateway. Churn by cohort. Tenant isolation and security design. Ownership of the code and the accounts. Documentation a new team can read. A support queue with response times. GBCORP builds custom SaaS so each answer exists from the first paying month, because a product that cannot answer them is worth less than the revenue suggests.

The API and integrations later

Customers of a SaaS product ask for an API and integrations with the tools they already use within the first year. The core exposes a documented API per tenant with keys and rate limits, and integrations are built as releases in the order customers ask for them. The first release does not include them, and that is deliberate: the founders learn which integrations matter from the console, not from assumptions.

Multi-market from the first release

Currency, tax and payment provider per market, with right-to-left layouts as a setting, are in the core, so a SaaS product sells in a second country by configuration. Tenants belong to a market; the console reports per market and combined. The second language is a release when customers ask for it.

Support and the roadmap after launch

A support plan covers monitoring, patches, platform updates, hours for small changes and response times by severity. The roadmap after the first release is decided from the console: onboarding drop-off, feature use, tickets by feature, churn by cohort. Releases continue every fortnight for as long as the founders have changes worth paying for.

Ownership terms

Code in a repository the founder controls, documented with every release. Cloud project, domain, gateway and store accounts in the founder’s name. Tenant data exportable per tenant. No equity, no revenue share, and no credentials retained after a hand-over unless a support contract requires them.

Questions we hear first

Can you build our SaaS if we have no technical co-founder?

Yes. GBCORP acts as the product’s engineering team, with a named contact and fortnightly builds; many clients have never employed a developer.

What happens when we raise funding and hire?

Everything is in your name and documented; a hand-over period is part of the plan, and GBCORP can stay on for support.

Can we add AI features?

Yes, as releases on the same core, with a review screen and weekly measurement.

Do you take equity?

No. Fixed prices per release, and the product is yours.

Where to start

The GBCORP Custom App Development product is the priced starting point; the GBCORP app development company page answers the other common questions in the same plain form. For the platform route, read the customizable SaaS platform explained.

GBCORP operates across 17 countries on 4 continents through six pillars: AI & IT, Innovation, Sustainability, Infrastructure, Premium Business, and EV's & Solutions.