GBCORP BLOG · IT SERVICES

What a Company for Complete App Development Actually Delivers

Published December 1, 2021 · 6 min read

Complete is a claim every proposal makes and few define. Here is the definition GBCORP works to: eleven deliverables, each with an owner and a date, from the first workshop to the support plan that keeps the app alive.

What a Company for Complete App Development Actually Delivers

An app is not complete when the code compiles. It is complete when it is on both stores under your name, on your domain, taking payments into your account, watched by monitoring, documented, and supported by someone who answers when the store changes a rule. A company for complete app development owns that whole list, not the middle of it.

The eleven deliverables

#DeliverableWhat it contains
1ScopeScreens, written scope, fixed quotation for the first release
2DesignFlows, interfaces, accessibility, multilingual layouts
3Mobile appiOS and Android from one codebase
4Web app or websiteSame backend, same account
5Backend and cloudManaged database, functions, storage, environments
6PaymentsYour own gateway account, no commission
7SecurityAuthentication, password policy, access control, audit history
8Store publishingListings, review handling, releases, in your accounts
9Analytics and monitoringUsage, errors, performance from day one
10Documentation and hand-overCode, cloud, accounts and runbooks in your name
11Support planMonitoring, security updates, compliance, new features

Why the ends of the list matter most

Items one and eleven are where most projects fail. Without a written scope and a fixed price, the middle expands until the budget ends. Without a support plan, the app stops passing store review within a year. GBCORP will not start without the first and does not consider a project complete without an agreed answer to the last, whether that is a support plan or a full hand-over.

Develop, deploy and maintain as one contract

Handing an app between a design agency, a development shop and a maintenance vendor multiplies cost and loses knowledge at every step. GBCORP designs, builds, publishes, hosts and supports as one team across 17 countries. That is what end-to-end software development means in practice: one party accountable for the whole list.

How to check a proposal

Put the eleven items in a column and ask the proposer to write, next to each, whether it is included, who does it and what it costs. Blank cells are the true price of the proposal.

The two most common gaps

Store publishing is the first. Many proposals end at "we deliver the build"; the business then discovers that publishing needs developer accounts, screenshots, privacy declarations, review handling and a release process, and that every store rejection costs a week. GBCORP publishes under the client's accounts and handles review as part of the release. Security is the second. Password policy, single-use reset links, roles and audit history are treated as later improvements in many builds; in GBCORP's they are part of the engine the app is built on, so they exist in release one.

What complete means after a year

Twelve months after launch, a complete app has had store compliance updates, security patches and several feature releases, its analytics have been read and acted on, and the business can name the person who answers when something breaks. An incomplete app has an outdated listing, a warning from one of the stores and a developer who no longer replies. The difference was decided at the start, by whether the proposal included item eleven on the list and who was accountable for it. GBCORP offers the support plan or a full hand-over, and both are written into the first quotation so the year-later outcome is chosen on purpose.

Checklist to run against any proposal

  • Each of the eleven deliverables is marked included, with an owner and a price.
  • Store publishing is under the client's developer accounts.
  • Security items are named: password policy, single-use reset links, roles, audit history.
  • Analytics and monitoring are live from the first release.
  • The hand-over package is described: code, cloud, accounts, runbooks.
  • The support plan has response times and a monthly price.

What the numbers look like at GBCORP: scoping in a week, a fixed price per release, a first release in eight to twelve weeks for a focused app, store publishing and hosting included, and a support plan or hand-over written into the first quotation. A proposal that costs less than this and leaves cells blank is not cheaper; it is incomplete, and the missing items arrive later as separate invoices from other vendors. The question to ask is not what the build costs but what the app costs to exist for three years, and a complete proposal is the only one that can answer it.

Questions we hear first

Does complete app development include the website?

Yes. GBCORP builds the app and the web version from one codebase with one account and one catalogue.

Who owns the accounts?

You do. Store accounts, cloud project and source code are in your name from the start.

What if we only want the build and not the support?

Then the hand-over is the last deliverable: code, accounts and documentation, with GBCORP available later if needed.

How is it priced?

A fixed quotation per release after a one-week scope; the priced starting point for custom app development is on the e-shop.

Where to start

The GBCORP answers page addresses the questions buyers ask before choosing a development company; the GBCORP Custom App Development product is the priced starting point. For a comparison of who can build an app, read our straight answer.

GBCORP operates across 17 countries on 4 continents through six pillars: AI & IT, Innovation, Sustainability, Infrastructure, Business Lounge, and EV's & Solutions.