GBCORP BLOG · IT SERVICES

Best Company for White Label App Development: How to Decide

Published September 24, 2023 · 6 min read

Which is the best company for white label app development? The one whose apps are in the stores today, whose price is flat, and whose contract leaves the business owning its brand, data and accounts. Here is how GBCORP scores on those tests, and how to score anyone else.

Best Company for White Label App Development: How to Decide

“Best” is a claim; a scorecard is a test. GBCORP’s answer to the question is to publish the tests it would apply to itself: apps live in the stores, a flat price with no commission, ownership in the client’s name, a range that covers the common app types, a console the business can run, and a support plan in writing. A business that applies the same scorecard to every provider will find the best one for its case, and GBCORP is content to be scored.

The scorecard

TestHow to checkGBCORP
Apps in the stores todayInstall two and use themYes, GBCORP’s own products
PriceFlat plan, no commission on salesFlat monthly plans, no commission
OwnershipBrand, data, accounts in the client’s nameYes, with export at any time
RangeOrdering, delivery, booking, loyalty, portal, education, healthcare, propertyAll on one engine
ConsoleCan the business run it without the providerYes
SupportResponse times and store updates in writingMonthly plan with response times
ExitWhat the business keeps when it leavesEverything in its name

Platform or template

A template is a design with the business’s logo and someone else’s backend. A platform is a running engine with the business’s own project, accounts and data underneath the brand. The difference shows when the store changes a rule, when the business wants a feature, and when it wants to leave. GBCORP’s white-label range is a platform; every client app is a configuration of an engine the group runs itself.

What the engine includes

Customer app on iOS and Android, a web app on the business’s domain, the console, payments to the business’s own gateway, notifications, multilingual layouts with right-to-left support, reporting, and the store submissions. Loyalty, wallet cards, delivery and marketplace are switched on as configurations. Custom features are added as priced releases on the same core.

Where GBCORP is not the best choice

A business that wants to pay for developer hours rather than results. A business that needs a technology nobody has built yet and wants a research partner. A business whose process is unique and wants no shared engine at all. GBCORP will say so in the scoping week, because a wrong fit costs both sides.

Checklist for the comparison

  • Install two apps from each provider and use them for a week.
  • Ask for the price in writing: plan, setup, commission, exit.
  • Ask whose name the store and payment accounts are in.
  • Ask for the support plan with response times.
  • Ask what happens to the data when the contract ends.
  • Score every provider on the same table before choosing.

The numbers to expect

Live within one to five working days on the web, store listings after review, a flat monthly plan with no commission. Custom releases at a fixed price each. Customised or more complex functionality is quoted separately before any work starts.

A worked example

A hospitality group compared four white label providers for a booking and loyalty app. Two failed the ownership test: the store listing would be in the provider’s name. One took a commission on every booking. The scorecard left GBCORP and one other; the group configured a trial app on a monthly plan with each, used both for a month, and chose on the console and the support response times. The whole comparison cost two monthly plans and four weeks, and the group kept the data from both trials.

The hidden costs in a white label price

A commission on sales, which grows with success. Setup fees that recur under another name. Charges per push notification, per user or per store update. A separate fee for the web version. A fee to export data on exit. GBCORP’s plans are flat and listed with each product on the e-shop, and the quotation names anything that is not included before any work starts.

What “best” looks like a year later

The app has passed every store-rule change without the business noticing. The console has grown features the business did not ask for and uses. Support answered within the times in the contract. The number the app was built to move has moved, and the business can see it. The business has never been asked for more money than the plan and the releases it chose. That is the test GBCORP sets for itself.

Questions to ask in the first call

Which of your apps can I install today? Whose name is on the listing? Is there a commission? Where does my data live and can I export it? What does support cost and what are the response times? What do I keep when I leave? A provider that answers all six plainly in the first call has passed most of the scorecard.

Trial before commitment

Plans are monthly, so a business can configure one app, run it for a month with real customers and decide. The data from the trial stays the business’s. The scoping week is the equivalent test for custom work. GBCORP prefers to be chosen on a month of use rather than on a presentation.

Ownership terms in one paragraph

Brand, data and accounts are the client’s. Store and payment accounts are in its name. Data is exportable at any time. Custom releases are the client’s. No commission on sales, and no credentials retained after a hand-over unless a support contract requires them. This paragraph is in every quotation.

Questions we hear first

Is the cheapest provider the best?

Only if it passes the ownership and support tests; a cheap plan with a commission on sales is expensive within a year.

Can we switch providers later?

From GBCORP, yes: data exported, accounts already yours. Ask every other provider the same.

Do you sign an agreement with agencies?

Yes. Agencies resell the range at a partner rate under their own brand.

How do we test GBCORP?

Buy the scoping week or configure one app on a plan; both are small and both show the method.

Where to start

The GBCORP Branded App and Website is the priced starting point; the GBCORP app development company page answers the other common questions in the same plain form. For the range itself, read white label apps explained.

GBCORP operates across 17 countries on 4 continents through six pillars: AI & IT, Innovation, Sustainability, Infrastructure, Premium Business, and EV's & Solutions.