Are you buying/selling your business? Most of our previous posts dealt with the strategies involved with buying and selling a business. But there is a power factor that has successfully produced some of the best entrepreneurs in the world—the art of networking. Ask us, we will tell you that networking isn’t just a quality that can be acquired or harnessed, but a definite science covered by literally hundreds of books aided by psychological studies including Transaction Analysis (TA), Neuro Linguistic Programming, Cybernetics, etc. But what makes this subject interesting? And why is inter-personal skill an important aspect of any form of business relationship? Considered a core attribute for sales and marketing operation, the ability to network with like-minded professionals has gained greater currency than ever before. The world is more inter-connected than before. The rise of social networking and social media outlets has brought the world closer than ever. Smart professionals use these social media channels to network with like-minded people and achieve their objectives.
One of the biggest advantages of social networking is that it forges robust partnerships for life. Relationships created as a result of networking are found to be meaningful, impactful and purposeful. Individuals who are strong networkers not necessarily close in on sales, leads or conversion but turn relationships and strongly built links into potential future business. Here is a thought-provoking quote from the master of networking, and author of several best-selling books on business networking:
“Networking is more about farming than it is about hunting.” –Ivan Misner
It is evident from the quote above that in order to succeed in business, you must spend time growing and nurturing your network. The more you build powerful networks around you, the more you generate value and personal branding surrounding your brand. So here’s how you go about building networking circles:
There are many business meets and events including conferences, meet, seminars and business demos conducted all over the world. Make sure you participate and make the most of these events aimed at driving networking among the participants. Expos are a great way to network with a diverse range of individuals compared to other business meets.
The outbreak of the COVID-19 pandemic knelt a deadly blow to networking events all over the world. However, online communication tools ensured that international business community is brought together for a common good that of to nurture positive relationship and change the way business is done.
